Prime time

Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.

It took years longer than proponents had hoped, but wireless data is ready for prime time.

Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.

Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.

And as with commodity-based models, tour-based models have also not yet reached prime time.